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iPhones shoot in HEIC by default because the format stores roughly twice as much image data as JPG in half the space. That's great for your camera roll, but it creates friction the moment you try to share or edit photos on a Windows PC, older Android device, or web service that hasn't added HEIC support.
Converting to JPG removes that friction completely. JPG opens in every app on every platform, no codec installation required.
HEIC is Apple's implementation of the High Efficiency Image Container format, using HEVC compression — the same codec as H.265 video. It's genuinely efficient, but patent licensing around HEVC has slowed adoption outside Apple's ecosystem. Windows added native support in Windows 10 version 1809, and most recent Linux distributions handle it too, but many web services, older software, and non-Apple mobile apps still reject the format outright.
If you've just returned from a trip with hundreds of HEIC shots you want to post or send, the batch option saves a lot of time. Upload up to 200 files in one go, choose a JPG quality setting, and download the ZIP. The converter reads HEIC/HEIF including the HDR and wide-color variants Apple's cameras produce, developing the files with correct camera white balance via LibRaw.
iPhone photos embed GPS coordinates and shooting data in EXIF. By default, the converter strips all metadata — a sensible privacy default when you're about to upload photos somewhere public. If you need to keep the shooting data or copyright information for professional use, enable the keep metadata option before running the batch.
HEIC requires the HEVC codec, which Windows doesn't include by default. Converting to JPG is easier than installing codec packs and ensures compatibility with all software.
JPEG is lossy, so at high quality settings there's minimal perceptible difference. The JPG will typically be larger than the HEIC source because HEIC's compression is more efficient.
Live Photos consist of a HEIC still and a video clip. The converter processes the HEIC still image and produces a JPG from that.
All files are deleted automatically within 30 minutes of processing. Nothing is published, shared, or retained after deletion.